Argentina - Veterinary Products Sector - Market Research

This market research analyze the veterinary products sector in Argentina, focusing in the different segments, such as products aimed for animal production and products destinated to companion animals (pets).

The market research shows the marketing strategies and the market shares for the key players.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information i obtained in public sources, as well as in private databases.

The report latest edition is October 2007, with 269 pages, 91 tables and graphics, 20 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail from the Contact Section.The language of he report is  spanish. Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Contents

(This is a general index for all reports. Some reports may have light variations to this general index)

1. EXECUTIVE SUMMARY
1.1 Executive synthesis
1.2 Prospects
1.3 Threats and opportunities

2. ENVIRONMENTAL CONTEXT
2.1. Business identification and segmentation
2.1.1 Activity definition
2.1.2 Business segmentation
2.1.3 Main products
2.2 Production, foreign trade and apparent consumption
2.2.1 Activity development
2.2.2 Seasonality
2.2.3 Foreign trade
2.2.4 Apparent consumption
2.2.5 International situation
2.3 Demand
2.3.1 Demand typology and segmentation
2.3.2 Use functions and substitute products
2.3.3 Client groups
2.3.4 Life cycle
2.4 Competitive forces, barriers and key success factors
2.4.1 Intensity and mobility of competitive forces
2.4.1.1 Present competitors
2.4.1.2 Suppliers
2.4.1.3 Customers
2.4.1.4 Substitute product pressure
2.4.1.5 Potential competitors
2.4.2 Sector barriers: intensity and mobility
2.4.2.1 Barriers to entry
2.4.2.2 Barriers to exit
2.4.3 Key success factor mobility

3. ANALYSIS OF THE COMPETENCE
3.1 Companies
3.1.1 Supply structure
3.1.1.1 Employment
3.1.1.2 Localization
3.1.1.3 Installed capacity
3.2 Competitive strategies and maneuvers
3.2.1 Strategic groups
3.2.2 Competitive strategies
3.2.3 Diversification and integration
3.2.4 Positioning of the companies before key success factors
3.2.5 Brand positioning
3.2.6 Strength and weakness of companies
3.2.7 Advertising
3.3 Performance of the competence
3.3.1 Company market shares
3.3.2 Profitability
3.3.3 Debt and financing
3.3.4 Conclusions

4. ANNEX
4.1. Consulted sources
4.1.1 Primary sources
4.1.2 Secondary sources
4.2. Directory of the main companies of the sector
4.3. Methodological glossary

Companies Mentioned

Some companies mentioned in this research are the following:

BAYER SA, BEDSON SA, BETANCO SA, BIOGÉNESIS BAGO SA, BIOTAY SA, BROUWER SA, CENTRO DIAGNOSTICO VETERINARIO SA, ELANCO (Eli Lilly Interamérica Inc), FORT DODGE SANIDAD ANIMAL AS (WYETH), HOLLIDAY SCOTT SA, INSTITUTO ROSENBUSCH SA, INSTITUTO SANIDAD GANADERA SRL, INTERVET ARGENTINA SA, MERIAL ARGENTINA SA, NOVARTIS – SANIDAD ANIMAL SA, OVER ORGANIZACION VETERINARIA REGIONAL SRL, PFIZER SRL, SANIDAD GANADERA, SCHERING PLOUGH VETERINARIA SA, VETANCO SA.