Argentina - Hair Care - Market Research

This market research analyzes the development and present situation of the Hair Care in Argentina (Hair Salons & Barber Shops sector). It includes three segments named class A, class B and class C, jointly with the employment per salon and the distinctive characteristics for such segments. Class A salons comprises the main leading companies operating into this business and shows a clear positive tendence, while Class B salons presents a growing perspective, similar to the whole market and to companies such as Quick Service, for instance. Finally, Class C salons are composed of a great quantity of one-shop firms, where most of them are run by owners.

Likewise, this report shows that the last years´evolution have been increasing, with an important number of new salon openings. The report also analyses the competing companies in each segment, their market shares, market development and prospects, strategies and competitive positioning attained. It includes also a report on hair products suppliers, with basic data for the largest ones.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information is obtained in public sources, as well as in private databases.

The report latest edition is March 2005, with 139 pages, 66 charts, tables and graphics, 34 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail.

You may see in the attach the main index of the report in spanish. Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Some companies mentioned in this report are the following:

ALBERTO SANDERS
ALDARIZ PELUQUER�?A
ANDREA PEINADOS
ASPIL S. A. (ROBERTO GIORDANO)
CUGGINI
D´ANTUAN
D´MILANO
GINO LOZANO
GIORGIO
HERMANOS BER
HUGO MARCHAND
LlONGUERAS
MIGUEL ROMANO
NEW STATION
OSCAR COLOMBO
OSCAR COLOMBO
PAULINO ACOSTA
PINO LEO LINA
SIZO GERARD
STAFF CERINI

Hair Suppliers included into the report are the following:

ARGENCOS
BONMETIQUE
COSMÉTICA PRIMONT SRL
HANNAH COLLINS LABORATORIO
INFINITUM MARKETING ARGENTINA S.A.
ISSUÉ
ONDABEL S.A. (WELLA)
PEPKP BEAUTY GROUP S.A.
PRODESCA (L´OREAL)
PRÓDICOS S.A. (ALFA PARF)
PRODULATIA
SILKEY