Argentina - Gym Sector - Market Research

This research analyzes the development, present situation and prospects of the gym sector in Argentina. The reports analyzes the gym segments such as large gyms and chain gyms, medium gyms and small and neighbour gyms.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information is obtained in public sources, as well as in private databases.

The report latest edition is February 2007, with 161 pages, 91 charts, tables and graphics, 176 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail.

Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Contents

1. EXECUTIVE SUMMARY
1.1 Executive synthesis
1.2 Prospects
1.3 Threats and opportunities

2. ENVIRONMENTAL CONTEXT
2.1. Business identification and segmentation
2.1.1 Activity definition
2.1.2 Business segmentation
2.1.3 Main products
2.2 Production, foreign trade and apparent consumption
2.2.1 Activity development
2.2.2 Seasonality
2.2.3 Foreign trade
2.2.4 Apparent consumption
2.2.5 International situation
2.3 Demand
2.3.1 Demand typology and segmentation
2.3.2 Use functions and substitute products
2.3.3 Client groups
2.3.4 Life cycle
2.4 Competitive forces, barriers and key success factors
2.4.1 Intensity and mobility of competitive forces
2.4.1.1 Present competitors
2.4.1.2 Suppliers
2.4.1.3 Customers
2.4.1.4 Substitute product pressure
2.4.1.5 Potential competitors
2.4.2 Sector barriers: intensity and mobility
2.4.2.1 Barriers to entry
2.4.2.2 Barriers to exit
2.4.3 Key success factor mobility

3. ANALYSIS OF THE COMPETENCE
3.1 Companies
3.1.1 Supply structure
3.1.1.1 Employment
3.1.1.2 Localization
3.1.1.3 Installed capacity
3.2 Competitive strategies and maneuvers
3.2.1 Strategic groups
3.2.2 Competitive strategies
3.2.3 Diversification and integration
3.2.4 Positioning of the companies before key success factors
3.2.5 Brand positioning
3.2.6 Strength and weakness of companies
3.2.7 Advertising
3.3 Performance of the competence
3.3.1 Company market shares
3.3.1.1 Production shares
3.3.1.2 Export
3.3.1.3 Import
3.3.1.4 Domestic market
3.3.2 Profitability
3.3.3 Debt and financing
3.3.4 Conclusions

4. ANNEX
4.1. Consulted sources
4.1.1 Primary sources
4.1.2 Secondary sources
4.2. Directory of the main companies of the sector
4.3. Methodological glossary

Companies Mentioned

Companies mentioned in this research are the following:

620 GYM , ACUAFIT , ADIDAS , AERO SPORT , AFRICAN – LUK , ALEXGYM , ALFA , ALTERNATIVA DE VIDA , AMERICAN SPORT FLORES , AMERICAN SPORT , ANDREINA , AREA DEPORTIVA , ASERRADERO , ASOCIACION CRISTIANA DE JOVENES , ATLETES , AVANT GIMNASIA INTEGRAL , AYRES , AZUL , BARBA GYM , BETTER LIFE , BG GYM , BIO MECANICA , BODY DIER , BODY FACTORY , BODY SCULPT , BODY SYSTEM , BUENOS AIRES FITNESS , CABILDO FITNESS , CALLAO CENTER , CARILO GYM , CHARCAS , CLUB BRISAS , COCA COLA , CONCPY TRAINING , CORDOBA , CORPO , DANONE , DEMOLDE , DISTRIBUIDORA DE QUILMES , DIVINO , DON NAPOLEON , DREAMGYM , EL PATIO GIM , EL PORTON , EL RECREO CLUB , EL SOLAR , ENERGY , ENERGYNE , ENTRAIN , EQUIPAMIENTO FULL , ESPACIO VITAL , ESPARTA , ESTUDIO TRES , EVA GYM, FITNESS , EVOLUTION , EXTREME , FAIR GYM , FERRO , FIORELLA , FITNESS , FITNESS CENTER , FITNESS MACHINE , FORMA DIEZ , FOX , FOX, EVA GYM, FITNESS , FOX, MEGALITH , FOX, POWER FOX , GALA GYM , GARDEN GYM , GATORADE , GENERACION FITNESS , GERBO SPORT , GIMNASIO ARGENTINO , GIMNASIO BOTANIC , GIMNASIO MARTA CORONEL , GYM CITY , GYM MALUCO BELEZA , GYM Y SPA , HIGH TRAINING , HOT GYM , IN – OUTGYM , IVES , KEY WHOSS , KIP MACHINE , LA USINA , LA VIA , LATINO , LEON GYM , LEPARCK , LIBERTI , LIFE FITNESS, PRECORD , LOS ASIRIOS , MAC FACTORY , MAGNA , MAGNUN FORCE , MAITNO , MANDALA GYM , MEGAD´SING , MEGATLON ALMAGRO , MEGATLON ALTO PALERMO , MEGATLON BARRIO NORTE , MEGATLON BELGRANO , MEGATLON CABALLITO , MEGATLON CENTER , MEGATLON CONGRESO , MEGATLON DEVOTO , MEGATLON FLORESTA , MEGATLON VILLA CRESPO , MILENIUM, FOX , MIR , MN GIM , MS , MUSCLE FACTORY , MUSCULACION Y FITNESS , NAPOLEON , NEW LIFE , NEW TRAING , NEXUS , NIKE , OLIMPIA , OSEDON AV. , P Y P , PAIR GYM , PAPA´S GYM , PATO GYM , PEPSI , PILIGMOLINO , POWER FORCE, LA USINA , POWER GYM , PRECOD, KIP MACHINE , PRECORD, LIFE FITNESS , PRESTIGIO , PROFESSION GYM , PROPIO , PUMA , RACING CLUB , RANGER , RENACER , SANDOUS , SCHELL , SER , SEVEN UP , SHAPE CENTER , SIERRA DE LOS PADRES , SIMPLEX , SION , SPEEDO , SPORT CENTRO , SPORT CLUB ALMAGRO , SPORT CLUB BELGRANO R , SPORT CLUB BODY , SPORT CLUB CECCHINA , SPORT CLUB CORRIENTES , SPORT CLUB OBRAS LIBERTADOR , SPORT CLUB OBRAS PARAGUAY , SPORT CLUB PALACE , SPORT CLUB URQUIZA , SPORT GYM CLUB , STEEL BLOODY , SUPLEX , THE GYM , TIGER´S FACTORY, POWER FORCE ,TIGRE SOSA , TOP GYM , TRANSPORM , TRIVINALES , TUZA , UNIVERSO , UP GIM , URANIUM FOX , VALENTINO , VIA AMARELLO , VILLA DEL SUR , VIVACE , WELL CLUB , YUPANQUI