Argentina - Air Conditioning Sector - Market Research

This research analyzes the development, present situation and prospects of the air conditioning sector in Argentina, considering the segments for housing, commercial and industrial uses. Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. 

Furthermore, the market research shows the marketing strategies and the market shares for the companies.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information is obtained in public sources, as well as in private databases.

The report latest edition is July 2006, with 183 pages, 109 charts, tables and graphics, 18 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail.

Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Contents

1. EXECUTIVE SUMMARY
1.1 Executive synthesis
1.2 Prospects
1.3 Threats and opportunities

2. ENVIRONMENTAL CONTEXT
2.1. Business identification and segmentation
2.1.1 Activity definition
2.1.2 Business segmentation
2.1.3 Main products
2.2 Production, foreign trade and apparent consumption
2.2.1 Activity development
2.2.2 Seasonality
2.2.3 Foreign trade
2.2.4 Apparent consumption
2.2.5 International situation
2.3 Demand
2.3.1 Demand typology and segmentation
2.3.2 Use functions and substitute products
2.3.3 Client groups
2.3.4 Life cycle
2.4 Competitive forces, barriers and key success factors
2.4.1 Intensity and mobility of competitive forces
2.4.1.1 Present competitors
2.4.1.2 Suppliers
2.4.1.3 Customers
2.4.1.4 Substitute product pressure
2.4.1.5 Potential competitors
2.4.2 Sector barriers: intensity and mobility
2.4.2.1 Barriers to entry
2.4.2.2 Barriers to exit
2.4.3 Key success factor mobility

3. ANALYSIS OF THE COMPETENCE
3.1 Companies
3.1.1 Supply structure
3.1.1.1 Employment
3.1.1.2 Localization
3.1.1.3 Installed capacity
3.2 Competitive strategies and maneuvers
3.2.1 Strategic groups
3.2.2 Competitive strategies
3.2.3 Diversification and integration
3.2.4 Positioning of the companies before key success factors
3.2.5 Brand positioning
3.2.6 Strength and weakness of companies
3.2.7 Advertising
3.3 Performance of the competence
3.3.1 Company market shares
3.3.1.1 Production shares
3.3.1.2 Export
3.3.1.3 Import
3.3.1.4 Domestic market
3.3.2 Profitability
3.3.3 Debt and financing
3.3.4 Conclusions

4. ANNEX
4.1. Consulted sources
4.1.1 Primary sources
4.1.2 Secondary sources
4.2. Directory of the main companies of the sector
4.3. Methodological glossary

Companies Mentioned

Companies mentioned in this research are the following:

AUDIVIC S.A. , COTO C.I.C.S.A. , ELECTROLUX ARGENTINA S.A. , FRAVEGA S.A. , PANASONIC ARGENTINA S.A. , SAMSUNG , CARREFOUR ARGENTINA S.A. , DISCO S.A. , FALABELLA S.A. - ARGENTINA , HITACHI , PHILCO USHUAIA S.A. , SONY ARGENTINA S.A. , CARRIER S.A. , ELECTROFUEGUINA , FOXMAN FUEGUINA S.A. , JVC , PHILIPS ARGENTINA S.A. , WHIRLPOOL ARGENTINA S.A.